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Harness Your Story & Hearten Your Brand.

We love branding.

We’re a hardworking team of strategists, designers, writers, and doers.


We like to work with brands that value

putting good into the world. creating healthy & sustainable systems. creative collaboration. self-care & wellness. exploration & adventure. reflection & intuition honest & open communication.

We work with passionate individuals who are enthusiastic about the work they do. Our clients are forward-thinking, intentional, and purpose-driven.


Meet The Founders

We started The Look & The Feel because we believe that both branding and running a business should be fun, rewarding, challenging, and inspiring. Drawing from our personal experiences starting our own company, we aim to help other entrepreneurs feel proud of their brand, inspired by their story, and confident in their work.

We've been working together since 2013 when we first met in the San Francisco Bay Area while working at an arts nonprofit. We came together in early 2017 to establish The Look & The Feel, after we realized that, with our powers combined, we could provide more robust branding, design, and strategy services to businesses. Surprisingly enough, we both suffered spinal injuries when we were young. Living with chronic pain has taught us how to prioritize caring for ourselves, and it’s compelled us to be more aware of how we choose to spend our time and energy. We've realized that we have the freedom to choose how we work and in what way. That's the best gift we've gained from being entrepreneurs, and it’s at the core of the work we bring into the world.

Learn more about the founders, Callie & Shelly.

Meet Our Team


Shelly Jackson Buffington

Executive Director, Co-Founder

I have an MBA, and I'm a certified professional coach. I’ll help you develop clear language, sharpen your focus, share your stories, and ultimately have more confidence talking and writing about the work you do. I’m a coach, writer and a strategist, and I love helping inspired professionals, savvy business owners, and forward-focused organizations tell their unique stories.

I feel most alive and inspired when I’m out in nature. You can often find me hiking, swimming, kayaking, or camping, but quiet walks through the forest or along the beach make me feel pretty stoked, too. I recently relocated from the SF Bay Area to a tiny island off the coast of WA state where I live with my husband and our fluffy cat.

Three words to describe me are: loyal, playful, passionate

Callie Cullum

Creative Director, Co-Founder

I'm a designer + creative director based in Atlanta, GA. I have a Bachelor of Fine Arts Degree in Graphic Design. I have a passion for empowering entrepreneurs to succeed by building a beautiful, strong, and timeless brand. I want to help you tell your story through amazing visuals so that you don't have to work for your brand, but your brand works for you.

Aside from my work as a designer, I love travel and adventure. My husband and I own a VW van, and we even road tripped it across the country a few years ago. I'm constantly exploring, whether it be new restaurants in my city, or new cultures in Asia. I feel most alive when I'm in the water; I can’t get enough of surfing, swimming, or just enjoying the beach. I live in a fun corner of the creative city of Atlanta with my husband, our dog, and our two cats.

Three words to describe me are: adventurous, easygoing, fearless

Maura Rooney

Content and Administrative Manager

I’m the Elmer’s White Glue of the team. During the rebranding process, I ensure that tasks and timelines flow smoothly while keeping an eye on the big picture. I’m driven to create efficient systems for entrepreneurs to utilize, allowing for more time to do what they truly love to do.

When I’m not in my office, I seek adventure in the great outdoors. Whether it’s hiking in New Zealand or cycling across the United States, I cannot get enough fresh air . I’m based out of Durham, NC, but I’m constantly on the move with my husband and our amazing Golden Retriever, Sadie.

Three words to describe me are: dynamic, tenacious, enthusiastic

Tayler Buffington

Content Editor

I'm a writer and editor based in CA. I've always held strong opinions regarding spelling and punctuation. I'm almost as passionate about good grammar and tight line editing as I am about exploring the soaring mountains and rugged coastlines of the Pacific West.

Three words to describe me are: friendly, enthusiastic, intrepid


We work with dynamic organizations and spirited entrepreneurs.

Our in-house branding experts and team of strategists, writers, and designers are ready to support your company’s needs!

Talk to Our Branding Experts
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