What the Helvetica?

When it comes to branding, typeface choice is a decision that should not be taken lightly. Before you consider which typeface you want to incorporate into your branding, you’ll want to learn the basics of type classification. The majority of typefaces can be classified into one of four style groups: those with serifs, those without serifs, scripts, and decorative. But what actually is a serif or sans-serif font? What does it mean for a typeface to be handwritten? You may hear designers toss around terms like display font and sans-serif, and it may leave you thinking that you have no idea what they are talking about. You are not alone. Reference this blog post the next time you need to choose between typefaces for your branding.

Read More
Best of the Year: Our Top 8 Tools to Improve Your Business & Branding

Are you looking for time management tips? Are you in need of a solid CRM platform? Is your inbox out of control and you are overwhelmed by email inbox organization? We’ve got your back! In celebration of the end of the year, we are happy to announce our top ten business and branding tools of 2017. Whether you’re a creative business owner or a professional on a team of inspired colleagues, we hope that this list* of resources help your company work better, connect deeply, and shine brighter in 2018.

Read More