Creating a Moodboard For Your Brand (And Why It’s Important!)


At the beginning of every design project, I sit down with by Pinterest browser open and search for images that align with the vision for that particular project. Even though I’ve typically already had a conversation with my client, had my client do homework, this last step is so integral to getting the design project aligned with my client’s vision.

In my meetings and on the client homework, I get a written out version of what my client is envisioning. There’s typically some generic adjectives that come up, for example,  modern, feminine, clean, minimal, etc, but these don’t necessarily mean the same thing to me as they might to you. This is where a moodboard becomes so helpful. Doing this first, before starting on any design, can alleviate any confusion on what type of mood you are trying to create through your new branding project.

It’s much more than a collection of pretty photos. An inspiration board ensures that my client and I are on the same page visually, it sets the tone for the branding project, aides in creating consistency throughout the full branding project, and even informs color palette.

 If you’re DIY’ing your brand, it’s important that you do not skip this step! Here’s how you can create a moodboard:

  1. First, just pin anything that resonates with you for your brand. Don’t worry if they don’t all seem to fit together quite yet.

  2. Once you have a good selection of images, go through and look for a common theme through them. Are they all using dark tones and have a moody feel, or are they bright and cheerful? Find the common theme, and start to choose the ones that exemplify that theme the most.

  3. Look for common color themes in the photos as well. Do they all use metallic? Do they all have a shade of green in them? Our brain will often subconsciously select images with common themes, and you may not even realize it!

  4. Lastly, choose 5-8 photos that exemplify this theme the most, and voila!, you have your new inspiration board.

Use your moodboard to inform everything else about your brand: your logo, business cards, color palette, brochures, website, etc. If you are working with a designer to build your brand, then they’ll be able to use this as a tool to create a consistent brand and make sure you are over the moon with your new visual identity.   

A nature inspired, moody moodboard from a recent project.

A nature inspired, moody moodboard from a recent project.

I’d love to hear what you think about moodboards.

Have you ever heard of a moodboard? How could a moodboard help you feel more comfortable and confident with your brand visuals?

Share your thoughts below; I’d love to hear from you!