30 Alternatives To Calling Your Email A “Newsletter” So That You Can Grow Your List
Naming your newsletter offers you another opportunity to reinforce the look and feel of your brand. What kind of words and phrases evoke the essence of your brand? Could one of those words be added to another word to create your perfect newsletter name?
A name newsletter sparks interest in your reader and draws your reader into what you’re offering. A boring, standard default name like newsletter most likely won’t get you a steady stream of email subscribers to your email list. Why? It’s just not that interesting or unique so your reader has a tendency to skim over or ignore your prompt. Ash Ambirge from The Middle Finger Project says, “You wouldn’t put a book up for sale with no title, no description, and no way for them to know what it was about–and then expect people to buy it. And you can’t do that when you’re selling a relationship with you, either.Because at the heart of it, that’s what an opt-in is truly selling: A relationship with you. Not a newsletter.”
For a new take on your email marketing, try putting your own creative spin on one of these alternatives to newsletter:
This and That
Here and There
What kind emails do you send to your customer? Does your newsletter have a name? Join in the conversation by leaving a comment below. I’d love to hear your thoughts. If you leave a link to your opt-in, I’ll take a look and give you my thoughts.
PS. Want to learn more about how to write engaging language for your opt-in? Read more on my recent blog post.