Get to the heart of your brand

When you get to the heart of your brand, you establish a solid brand identity that builds your recognition, helps you stand out from your competition, and attracts your ideal customers.

Our Essence package is for your brand if:

  • You are just starting out in your business or you’re looking for a mini rebrand.

  • You need clarity and a solid foundation to craft your best brand.

  • You are on a tight budget.



Our Essence package includes:

  • Discovery Call to identify your brand needs, goals, and vision

  • Initial pre-project Brand Discovery questionnaire

  • One-on-one 90 minute coaching session with your certified coach

  • Business name + tagline + slogan development

  • Pinterest board design collaboration

  • Competitor research

  • Keyword research

  • 1-3 initial logo concepts

  • Brand board including:

    • Custom color palette

    • 1-3 logo variations/submarks

    • Brand typography

    • Custom moodboard

  • 3 rounds of revisions on all designed and written elements

  • Media ready business bio or project summary

  • Fully styled and written brand book

  • Unlimited email support for the duration of the project

  • Print & web ready files for all elements


"The Look & The Feel is a super easy team to work with, and I am thrilled with the new look and feel of my website and social marketing plan!"

-Laura McHugh, Chief Surfer Girl at Kelea Surf Spa


Let’s start the conversation and build your business a brand that stands out from the rest!

Once you complete this initial project form, we will follow up within 48 hours and you’ll get an invitation to book a Discovery Call with us at your convenience to chat more about you, your business, and your project needs.