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The Look & The Feel® is an award-winning, full-service creative branding agency based in Atlanta and Asheville. We provide design, copywriting, coaching, and brand strategy for creative and adventurous businesses and nonprofits.

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So what exactly is branding and how can a business execute it effectively? ⁠
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Branding is the foundation of a business’s identity and is the unifying element that gives a business its distinct personality, message and reputation in the marketp

There’s a common misconception that marketing and branding are the same things. ⁠
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The truth is that even though the terms “marketing” and “branding” are often used interchangeably, they are two different terms with two

Interested in starting your own entrepreneurial journey in business development but unsure what to expect? ⁠
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The Look & The Feel Creative Director and Co-Founder, Callie Cullum, recently sat down with Go Solo to share her top tips for anyone lo

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