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Harness Your Story & Hearten Your Brand.
Lummi Island Realty Branding Project

Lummi Island Realty 

Rebrand | Website | Signage

Branding Identity

Logo redesign
Color palette
Tagline development

Squarespace Web Development & Design

Content, Design & Development
SEO foundation across the entire website


Fully-styled brandbook
Social Media Announcement graphics and caption
1:1 coaching session

Project Overview

Lummi Island Realty (LIR) is boutique realty firm based in the San Juan Islands of Western Washington. Established in 2003, Lummi Island Realty is an islander-owned and operated full-service real estate firm specializing in island-living and Lummi Island properties.

Lummi Island Realty reached out to us because their brand look and feel was in desperate need of a refresh. Their website was outdated, not mobile-responsive, hard to navigate, and very text-heavy. Their branding materials lacked consistency, and their messaging no longer appealed to their expanding client base.

We kept the illustrative style of their branding but modernized it for a cleaner, more contemporary look that visually represented their brand values and vision. Much, if not most, of Lummi Island Realty branding is place-based. We drew inspiration and colors from the natural landscape, and we chose fonts that flow organically, modeling after the ocean and beautiful flora and fauna found on and around the island. The outcome is a classic, clean, and contemporary brand that showcases the beauty of the island lifestyle and landscape.

Read on below to learn about this real estate rebranding project.




Project Goals

  • Showcase all on-island properties for buyers
  • Update entire website to a user-friendly platform with an easy-to-manage backend
  • Provide current residents, potential residents, and island visitors key information and resources about Lummi Island
  • Develop a consistent brand look and feel for all print and digital branding materials

Are you a real estate brand in need of some support?

Reach out to us here to connect about how we can make your brand shine!

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