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Harness Your Story & Hearten Your Brand.

We've got you covered.

Branding, Graphic & Web design, copywriting & content, coaching & strategy


Our Services 

Logo & Brand Identity

Build your brand recognition with a solid look and feel.

Brand Strategy

Reach more customers and stand out with innovative brand strategy and positioning.

Business Coaching

Achieve your goals and grow your business with the help of your certified professional coach.

Digital & Print Design

Attract your customers with exceptional visuals.

Content Development & Copywriting

Engage your customers with captivating content.

Website Design & Development

Make your website work for you and convert visitors to customers.

UI/UX Design

Develop a better user experience for your online audience.

Brand Assessment

Get professional feedback and direction on how you can improve what you're already doing.


Consider this a place to start...

Our branding packages are customizable and tailored to each client’s unique needs. 
Choose which package seems most fitting, and we can make it work for you.

Essence - Get to the heart of your brand.


Get To The Heart Of Your Brand

Our Essence package is for your brand if:

  • You are just starting out in your business.
  • You need clarity and a solid foundation to craft your brand.
  • You are on a tight budget.


Embolden Your Brand


Embolden Your Brand

Our Embolden package is for your brand if:

  • You have a clear vision of your brand, but you have a few things you'd like to polish.
  • You want to reach a wider audience.
  • You aren't ready to invest in a new website, but you want to kick your online presence up a notch.


Expand the Reach of your Brand


Expand the Reach of Your Brand

Our Expand package is for your brand if:

  • You want the whole branding enchilada, everything including the kitchen sink.
  • You need a website created, or your current website need a major refresh.
  • You want a more dynamic and responsive online presence.


Please be sure to check out some important things about our process


All of our branding packages include:

Fully-styled brandbook outlining your entire brand identity

1:1 coaching sessions to help you achieve your business goals

Reliable email support during the duration of your project

Recordings of our strategy meetings and coaching sessions for you reference later

Access to our tools and resource library


More Support


Website Audit

Website Audit

How does your site stack up? Not sure? Let us suss out your site!

We’ll help you get your site up to speed with your professional website audit!


Brand Basecamp

Brand Basecamp

Your fundamental brand identity package to set the foundational tone for your brand look and feel. Start here if you’re just getting started in your brand development or rebrand campaign. It's your building block from which to grow your brand.


Coaching to get unstuck.

Coaching to Get Unstuck

Strategy and coaching sessions to get you unstuck and moving forward. We’ll tackle branding and business roadblocks you’re facing, set clear business goals, and brainstorm actionable next steps you can take to launch your business and project into the next quarter!


Coaching to get unstuck.

Coaching to Get Unstuck

Strategy and coaching sessions to get you unstuck and moving forward. We’ll tackle branding and business roadblocks you’re facing, set clear business goals, and brainstorm actionable next steps you can take to launch your business and project into the next quarter!


I really had no idea what branding was or could do. I had some vague notions of wanting better design and consistency, but I didn’t even know enough to understand what I was lacking. Shelly and Callie are wizards!"

Thuy, Berkeley Community Acupuncture


Even more ways we can work together.

If you’re looking for something a little different, or you need some more hands-on work for a longer period of time, or you simply want some insight into where to go next, we’ve got you covered. Read on to learn more about how we can help you get to where you need to be.


Custom Projects

Do you have a project in mind? We love working on creative custom projects! Whether it’s product packaging design, book art layout and promo copy, or special event design, most likely we can help you make it great!

Let us know what you’ve got in the hopper, and we will come up with a plan.


360° Brand Assessment

We'll comb through your website and other communications or collateral, and then we'll develop a plan of action to help you improve your brand.

You’ll get:

  • a 30-minute consulting meeting where we offer suggestions to optimize your brand.

  • a full review of your site design, layout, and copy.

  • an analysis of your social media profile and content (up to 2 platforms).

  • a proposed course of action for you to use to refine your branding voice and visuals.


What others are saying:

I gained A LOT from my brand assessment, like tips on flow of the website, and where CTA buttons and different information should go, or how to choose colors that won’t interfere with the variety of colors in my art. I also learned about the concept of branding language in general (totally new info to me!) Honestly, I learned a TON! I appreciate the helpful resource PDF/assessment; it’s nice to have a list of “to-do’s” instead of just a general goal to achieve. It can be overwhelming if I have too much “big picture” stuff without some clear action to take.

It was great! I’m excited to implement even more of the things we discussed. Thanks again!
— Elizabeth Ahlem

Monthly/Quarterly Retainer

More affordable than an in-house design or writing team! 

When you've got The Look & The Feel on retainer, you've got a full-service creative agency in your back pocket. Outsource your design and copy needs to our team, and save your time, energy, and sanity. 

If you have multiple projects or a diverse set of needs, this might be a great option for you. We can work with you to take care of complex projects that come up in your business.

Starts at $500 a month

Email us to start a conversation about hiring us on retainer.




Coaching Can Help You Gain

 +  A better sense of your audience and how to connect with them.

+  Alignment of your brand voice and tone with your message and mission.

+  More clarity about how to make content that connects.

+  A greater sense of comfort and ease when writing and speaking about your work.

+  Confidence in decision-making.

+  Renewed sense of enthusiasm and energy for doing the work you do.


"Shelly is not only knowledgeable, she also has an incredible ability to intuitively understand a concept and ask thought-provoking questions that help move the conversation forward. While she's supportive and thoughtful and eagerly engages discussions about the more philosophical sides of the business, she also keeps our work focused and makes sure we are staying on track toward our goals.I highly recommend working with Shelly if you are looking to grow your business--her knowledge base, organization skills, and positive energy can benefit any business, large or small."

–Kyla O'Neill, IMPRESSED by nature




  • Logo includes 1-3 concepts from which to choose.

  • Each graphic element comes with up to 3 rounds of revisions. Additional revisions beyond 3 will be billed at our hourly rate.

  • All copy written includes a first draft + two rounds of revisions, a second draft, one round of revision, and then a final draft. We use Google Docs to manage our collaborative revision process.

  • Printing is not included for any items listed. Printing can be handled by L&F and prices are available upon request.

  • Website maintenance and updates are not included in our Embolden Package. These can be handled by us if requested, and will be billed at our hourly rate.

  • The Look & The Feel retains the rights to reproduce, publish and display the deliverables in our portfolio, websites, and any graphic design publications or other media for the purpose of recognition of creative excellence or professional advancement.

  • Email support is within our office hours (Monday-Friday, 9am-8pm EST).

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