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Harness Your Story & Hearten Your Brand.

We've got you covered.

Branding, Graphic & Web design, copywriting & content, coaching & strategy


Our Services 

Logo & Brand Identity

Build your brand recognition with a solid look and feel.

Brand Strategy

Reach more customers and stand out with innovative brand strategy and positioning.

Business Coaching

Achieve your goals and grow your business with the help of your certified professional coach.

Digital & Print Design

Attract your customers with exceptional visuals.

Content Development & Copywriting

Engage your customers with captivating content.

Website Design & Development

Make your website work for you and convert visitors to customers.

UI/UX Design

Develop a better user experience for your online audience.

Brand Assessment

Get professional feedback and direction on how you can improve what you're already doing.


Consider this a place to start...


Our branding packages are customizable and tailored to each client’s unique needs. Choose which package seems most fitting, and we can make it work for you.

Essence - Get to the heart of your brand.


Get To The Heart Of Your Brand

Our Essence package is for your brand if:

  • You are just starting out in your business or you’re looking for a mini rebrand.
  • You need clarity and a solid foundation to craft your best brand.
  • You are on a tight budget.


Embolden Your Brand


Embolden Your Brand

Our Embolden package is for your brand if:

  • You have a clear vision of your brand, but you have a few things you'd like to polish.
  • You want to reach a wider audience.
  • You aren't ready to invest in a new website, but you want to kick your online presence up a notch.


Expand the Reach of your Brand


Expand the Reach of Your Brand

Our Expand package is for your brand if:

  • You want the whole branding enchilada, everything including the kitchen sink.
  • You need a website created, or your current website needs a major refresh.
  • You want a more dynamic and responsive online presence.


Please be sure to check out some important things about our process


All of our branding packages include:

Fully-styled brandbook outlining your entire brand identity

Reliable email support during the duration of your project

Recordings of our strategy meetings and coaching sessions for your future reference

Access to our tools and resource library


More Support


Website Audit

Website Audit

How does your site stack up? Not sure? Let us suss out your site!

We’ll help you get your site up to speed with your professional website audit!

Brand Basecamp

Brand Basecamp

Your fundamental brand identity package to set the foundational tone for your brand look and feel. Start here if you’re just getting started in your brand development or rebrand campaign. It's your building block from which to grow your brand.


Coaching to get unstuck.

Coaching to Get Unstuck

Strategy and coaching sessions to get you unstuck and moving forward. We’ll tackle branding and business roadblocks you’re facing, set clear business goals, and brainstorm actionable next steps you can take to launch your business and project into the next quarter!


360 Brand Assessment

360° Brand Assessment

We'll comb through your website and other communications or collateral, and then we'll develop a plan of action to help you improve your brand.



I listened to my gut intuition, the fact that I truly needed to step (or jump!) out of my comfort zone, and from the beginning of our initial consultation, I felt heard, respected, well-advised, and lifted up. There is no BS from the Look & The Feel, I don't do BS; I can smell it a mile off, and this team cared about me and my work, and my lifelong investment in my career. Their integrity met mine, and it showed right away and continued up until we completed our website re-design project & business coaching together.

–Alison Saviour, Transformational Wellness


Even more ways we can work together.

If you’re looking for something a little different, or you need some more hands-on work for a longer period of time, or you simply want some insight into where to go next, we’ve got you covered. Read on to learn more about how we can help you get to where you need to be.


Custom Projects

Do you have a project in mind? We love working on creative custom projects! Whether it’s product packaging design, book art layout and promo copy, or special event design, most likely we can help you make it great!

Let us know what you’ve got in the hopper, and we will come up with a plan.


Monthly or Quarterly Retainer

More affordable than an in-house design or writing team! 

When you've got The Look & The Feel on retainer, you've got a full-service creative agency in your back pocket. Outsource your design and copy needs to our team, and save your time, energy, and sanity. 

If you have multiple projects or a diverse set of needs, this might be a great option for you. We can work with you to take care of complex projects that come up in your business.




Your Certified Professional Coach Can Help You Gain:

+  A better sense of your audience and how to connect with them.

+  Alignment of your brand voice and tone with your message and mission.

+  More clarity about how to make content that connects.

+  A greater sense of comfort and ease when writing and speaking about your work.

+  Confidence in decision-making.

+  Renewed sense of enthusiasm and energy for doing the work you do.


"Shelly is not only knowledgeable, she also has an incredible ability to intuitively understand a concept and ask thought-provoking questions that help move the conversation forward. While she's supportive and thoughtful and eagerly engages discussions about the more philosophical sides of the business, she also keeps our work focused and makes sure we are staying on track toward our goals.I highly recommend working with Shelly if you are looking to grow your business--her knowledge base, organization skills, and positive energy can benefit any business, large or small."

–Kyla O'Neill, IMPRESSED by nature




  • Logo includes 1-2 concepts from which to choose.

  • Each graphic element includes up to 3 rounds of revisions. Additional revisions beyond 3 will be billed at our hourly rate.

  • All copy written includes up to 3 rounds of revisions in a first, second, and final draft. Additional revisions beyond 3 will be billed at our hourly rate. We use Google Docs to manage our collaborative revision process.

  • Printing is not included for any items listed. Printing can be handled by L&F and prices are available upon request.

  • Website maintenance and updates are not included in any of our web design packages. Web maintenance and continued support are offered at a monthly service or upon request at our hourly rate.

  • The Look & The Feel retains the rights to reproduce, publish and display the deliverables in our portfolio, websites, and any graphic design publications or other media for the purpose of recognition of creative excellence or professional advancement.

  • Email support is within our office hours (Monday-Friday, 9am-8pm EST). We typically reply within 2 business days.

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