LIVE YOUR YOGA
This Yoga Brand is OM-mazingly Beautiful.
For this yoga and wellness lifestyle brand, we worked with its founder on everything from naming, tagline, logo, colors, typography, brand voice and tone, and website copy and web design. This yoga brand is personable, playful, warm, and approachable, which shows in its voice and visuals.
The logo concept is inspired by the idea of self-development and empowerment. The design evokes a feeling of movement and growth, the yogic path to enlightenment. It’s reminiscent of a radiating sun or suggestive of the third eye chakra, or ajna chakra in Sanskrit, which is known as “the seat of intuition.”
The look and feel of Live Your Yoga invites you to look deeper within yourself and shine the light on life’s challenges, the darker aspects of life and self, and then move through it and beyond it by truly living your yoga and incorporating the practice into every aspect of your daily life.
According to Live Your Yoga’s founder, yoga won’t just change your life—it will help you light up your life. When you Live Your Yoga, you start to love yourself and flourish from the inside out.
Curious to hear more about how we create and design yoga studio branding?
Learn more about how our collaborative, creative approach can help you grow your yoga business.