40 Alternatives To Calling Your Email A “Newsletter” So That You Can Grow Your List
Naming your email newsletter offers you a consistent opportunity to reinforce the look and feel of your brand. A branded newsletter can help your community feel more connected to your brand and more entrusting of your expertise. Sending a regular, reliable email to your online community lets you get to know your audience, and they get a chance to know you.
Experts say that email communication isn’t going anywhere. It’s still growing, and people still want quality, informative, and valuable emails. Use email to connect and showcase the very best of your brand.
Stand Out with a Branded Email Newsletter
Almost 400 billion. That’s how many daily emails projected to be sent by 2026. With the internet becoming increasingly accessible, the number of e-mails sent and received globally has increased each year since 2017. In 2022, there were an estimated 333 billion e-mails sent and received daily around the world. That’s a lot of inbox noise. So how can your brand stand a chance when it comes to getting the golden invite to your potential customers’ inbox? You have to offer more than updates. Your reader doesn’t want your updates. They also don’t want your news or promotions. They want an experience. They want to feel like they’re getting something they won’t get elsewhere. Really, though, an email newsletter can’t and shouldn’t be expected to magically grow your email list, but it can help you connect with your subscribers you do have and entice others to join, too.
When you take the time to name a newsletter, it shows that your brand isn’t run-of-the-mill. You might be looking for something cooler to call your email newsletter, and we get it. Newsletter is pretty boring, but something unique? It sparks interest and draws your reader into what you offer. A standard default name like newsletter most likely won’t get your brand a steady stream of email subscribers. Why? Because it’s plan. Boring. Just not attention-grabbing. It’s just not that interesting or unique so your reader has a tendency to skim over or ignore your prompt to opt-in.
If you’re asking someone to subscribe, opt-in, and hand over their email address, the outcome has to be of interest. You need to give your potential customers something that will really show you value their time, know your stuff, and can be of help before they even hire you.
And in order to know what is of interest to your audience, you have to really know your audience. What will your customer see as valuable?
ps. don’t know what you can offer your customers? You’ll want to read our post all about making a lead magnet to attract your ideal customer.
“You wouldn’t put a book up for sale with no title, no description, and no way for them to know what it was about–and then expect people to buy it. And you can’t do that when you’re selling a relationship with you, either. Because at the heart of it, that’s what an opt-in is truly selling: A relationship with you. Not a newsletter.”—Ash Ambirge, The Middle Finger Project
Ideas for How to Name Your Email Newsletter
What kind of words and phrases evoke the essence of your brand? Could one of those words be added to another word to create your perfect newsletter name?
For a new take on your email marketing, try putting your own creative spin on one of these alternatives to newsletter:
Journal
Bulletin
Quarterly
Letters
Herald
Tribune
Notes
Handout
Digest
Diary
Gazette
Magazine
Weekly
Monthly
Chronicle
Check-in
Thoughts
Scoop
The Downlow
Front Burner
Buzz
Happenings
What’s Up
Report
Know How
Reader
Press
Number Crunch
This and That
Here and There
Ramblings
Musings
Insight
Zine
Log
Brief
Postcard
Telegram
Upside
The Peek
All of us at The Look & The Feel firmly believe in the power of connection and creating unforgettable touch points. We're here to help you navigate the exciting realm of email marketing and maximize its potential for your brand's success.
When it comes to email marketing, we were blown away by these eye-opening statistics, and we think you will, too:
ROI that makes heads turn: Did you know that email marketing has one of the highest returns on investment (ROI) among all marketing channels? According to a study by the Data & Marketing Association, every dollar spent on email marketing can yield an average return of $42. That's some serious bang for your buck!
A loyal following: When it comes to building loyal relationships with your audience, email marketing takes the crown. The Radicati Group estimates that by 2023, the total number of global email users will reach a whopping 4.4 billion. That's a massive audience just waiting to hear from you!
Opening doors to engagement: Want to engage with your audience? Well, email is the trick. According to Campaign Monitor, the average open rate for emails across all industries is around 17.8%. That may not sound like much at first, but consider this: Your email has 5x more chances of being seen than a post on Facebook and a whooping 20x more than a tweet. Now that's a powerful way to grab your audience's attention!
A gateway to conversions: The beauty of email marketing is that it not only grabs attention but also drives action. In fact, a study by McKinsey found that email is 40x more effective at acquiring customers than Facebook and Twitter combined. It's a prime opportunity to guide your audience towards conversions, whether that's making a purchase, signing up for an event, or engaging with your brand in a meaningful way.
Personalization for the win: We all appreciate personalized experiences, and your customers are no exception. According to Instapage, personalized emails have a higher open rate of 18.8% and a higher conversion rate of 10.6%. By tailoring your email content to your audience's preferences and behaviors, you can create a more impactful and memorable brand experience.
These statistics showcase the immense power of email marketing when it comes to driving results, engaging with your audience, and building a loyal following. With our expertise and passion for creating unforgettable brands, we'll help you harness this power and craft email campaigns that truly stand out.
So, whether you're just down the street or halfway around the world, we're ready to roll up our sleeves and dive into your brand journey with you. Let's leverage the proven success of email marketing and create something amazing together.
