FROM DOWNWARD DOG TO SOARING EAGLE
A Rebranding Journey for an Atlanta-Based Yoga Studio
Welcome to our portfolio spotlight, where we showcase our transformative design projects. Today, we're bending over backward to share the story of our rebranding journey with Highland Yoga, a beloved yoga studio based in Atlanta.
Rebranding Project Overview
Highland Yoga approached us with a challenge: to breathe new life into their established brand while staying true to their roots. They wanted a brand identity that would resonate with their dedicated community of yogis, while also attracting newcomers in the ever-growing wellness industry.
Our Approach
Our first step was to reflect on the world of yoga and wellness. Our Creative Director is a student at Highland, so she is already familiar with the yogic ethos and philosophy that underpins Highland Yoga. This deep understanding allowed us to create a brand identity that truly reflected the studio's spirit.
The New Look and Feel of Highland Yoga
We developed a logo that evoked the tranquility of yoga with the vibrant energy of the company’s hometown of Atlanta. The logo, featuring a stylized lotus flower illustrates the balance of the studio's dynamism and soothing ambiance.
The color palette was inspired by the serene hues of dawn and dusk – when many yogis feel most connected to their practice. These colors now feature prominently in the studio's signage, merchandise, and online presence.
Ready to boost your yoga brand?
Whether you're a small business owner in the wellness industry, a yoga instructor, or a health-focused entrepreneur, we're here to help you create a brand identity that truly reflects your vision and values. Let's embark on this branding journey together – who knows where it could take you?