While the potential for artificial intelligence (AI) has been touted for some time, AI arguably went mainstream this year thanks to ChatGPT. According to USB, the generative AI app boasts the fastest growing user base in history. AI, writ large, refers to algorithms that don’t merely complete particular tasks, but modify how they do so as new data comes in. Generative AI, meanwhile, is a subset in which the task at-hand (as the name suggests) is to generate content.

Do you wonder if your nonprofit needs better branding? Most nonprofits don’t realize how valuable investing in a professional brand look and feel or website can drive engagement and donations. Learn the reasons why nonprofits should hire a professional designer to boost their organization’s success.

Marketing is different from branding, but they work hand-in-hand to ensure your brand gets noticed. Learn how marketing and branding differ and how they are similar but equally important for business success.

In this article, we’ll address the elements of a tagline, best practices for tagline development, how a tagline differs from a slogan, and share more about our process for creating a tagline.

Businesses that prioritize professional images to showcase their brand are more likely to stand out among others in their industry.

From digital to print (and more)—make sure your small to mid-sized business brand is up to speed with the trends for 2020.