How Does Marketing Differ from Branding?
Marketing is different from branding, but they work hand-in-hand to ensure your brand gets noticed. Learn how marketing and branding differ and how they are similar but equally important for business success.
Why Building a Resilient Brand is the Key to Long-Term Business Success
What is the key to building a successful brand? Learn about the key strategies to create a more resilient, sustainable business and brand stability and long-term brand value. Discover how to set your brand up for success to survive challenges and setbacks.
DesignRush lists The Look & The Feel among the best branding agencies in Atlanta!
The Look & The Feel™ was recently named one of the best branding agencies in Atlanta, GA., and Asheville, NC.
How Blogging Can Help your Business
Learn blogging key tips and best practices to drive more traffic to your website.
How do we create a tagline for a brand?
In this article, we’ll address the elements of a tagline, best practices for tagline development, how a tagline differs from a slogan, and share more about our process for creating a tagline.
Speak Up: How to Communicate During a Crisis
It’s important to keep in communication with your customer audience, especially during uncertainty and crisis.
It’s Time To Start Hosting Productive Meetings
Learn how to hold more efficient and effective meetings.
How Does a Professional Designer Create a Logo?
Peek inside our creative process to learn how we design a logo.
The Secret Formula That Shows the Value of SEO
Formula to work out traffic and sales increases. See the estimated value of SEO before spending time and money on optimization.
How to Work Effectively and Run Your Brand Remotely
Learn how to create a high-functioning remote team and efficiently run your business online.
Resources for Brands & Business Owners during COVID-19
Resources to help your brand weather unexpected change and uncertainty.
6 Strategic Steps to a Mobile-Friendly Website
It's 2020, and nearly 4.5 billion people worldwide use the internet, and a large majority—3.9 billion people—access it via a mobile device. Is your website mobile-friendly enough to capture attention?
The Value of Brand Photography
Businesses that prioritize professional images to showcase their brand are more likely to stand out among others in their industry.
Branding Trends to Know for 2020
From digital to print (and more)—make sure your small to mid-sized business brand is up to speed with the trends for 2020.
3 Action Items to Prepare Your Business for 2020
Develop an action plan to grow your business and reach your ideal customer audience.